How To Use Affiliate Marketing & PPC To Grow Your Acquisition

Podcast: Affiliate Manager Crawls the Internet as "Google for Affiliates"

Episode Highlights

• Affiliate Marketing can be summarized as online referral services.
• All affiliate advertising can and should be 100% traceable.
• The “affiliate” or “publisher”  is the owner of the Facebook account, Instagram account or blogger.
• The “advertiser” is the product or service owner.
• The “network” is the platform with the affiliate or publisher list.
• Affiliate Manager is the intermediary around all three
• For the affiliate or publisher they find more advertisers.
• For the advertiser they get more affiliates.
• For the network they find more advertisers.
• Earnings Per Click defined.
• There is “power” in affiliate marketing.
• Every tweak or slight improvement brings cost per acquisition down.
• Affiliate Manager makes calls on their clients behalf.
• A good affiliate program might on have 50 bloggers in the program
• “Program” is the relationship between the advertiser (product owner) and network (i.e. Avantlink.com)
• 5-10% of affiliates in program generate the revenues.
• Affiliate Manager automates FTC compliance for clients.
• Sleep niche related product owners are “hot” right now.
• As a Google executive he learned how often advertising do it wrong.
• Every advertising account he has ever reviewed has wasted ad spend.
• Find the wasted spend, reinvest it into profitable advertising and grow total revenues.

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